BSM Consulting offers consulting products and services aimed at providing the best possible data pertaining to site selection, tenant selection, market strategy, or any related field tailored to an organization’s specific goals, objectives, and strategies. The following tools allow our clients to better understand their potential and existing markets, as well as identify and address any potential and existing competition.

- Mapping:
This allows the client to easily view the best and worst locations from a standpoint of almost any variable. Quickly determining where a company’s target customers are located within a market will save time and expense of manually driving a market or contracting a broker to provide this information. All maps are easy to read and can be tailored to fit individual clients’ preferences, such as coloration, items shown, scope, and size.

- Aerial Photography:
Viewing actual pictures of a potential location gives a more realistic analysis of a market as opposed to a map of the same region. Both are typically used in conjunction with one another in providing a digital and representative image of the market. We offer recent, high-resolution, color aerial photography of almost every U.S. metropolitan area and black/white versions of those regions not covered in color.

- Demographic/Psychographic Reports:

All reports and maps can include the following variables: income (per capita, median household, average household, projected, disposable), historical growth, projected growth, education level, MOSAIC lifestyle, consumer expenditure, specific consumer purchase/habit, population density, ethnicity, age breakdown, housing status, employment by industry, marital status, and others.

- Demand Gap Analysis:
This unique report comes in the form of a comprehensive spreadsheet and lists every retailer in the region, whether or not the retailer has the presence in the market, and based upon the individual retailer’s market strategy, whether or not the retailer would be a good fit for a particular site or market. This highly complex, yet easy-to-understand report is highly valuable in its ability to quickly confirm which tenants would or would not be plausible fits for a certain locale.

- Market Reports:
BSM Consulting offers many different types of written retail reports tailored specifically to an individual retailer’s genre or market strategy. These reports are available on the state, regional, metropolitan, city, or submarket level. The report gives an in-depth look at many different aspects of the market, including growth and income trends, up and coming residential and commercial areas, population shifts, key retail nodes and corridors, overall retail climate, and proposed major residential, commercial, and industrial developments. This analysis gives the client a chance to receive a personally-prepared document which includes only the aspects deemed relevant by the client.

- Intelligent Location Analysis:
BSM Consulting provides a higher level of demographic and psychographic analysis, which we call intelligent location analysis. This approach combines proven GIS-based techniques with the overall market knowledge of our consultant to put forth a complete market or site analysis which does not simply utilize a logarithmic formula to calculate the “supposed” optimal location for a client. We offer numerous advanced statistical techniques including multiple regression analysis, market penetration analysis, market capturization analysis, lifestyle group breakdown, store productivity analysis, sales forecasting analysis, and target lifestyle group analysis.